As a mother, I quickly realized how difficult it could be to find time for myself, especially for beauty appointments. Lash extensions, something I loved, became almost impossible to keep up with due to my busy schedule. The long appointment times and the need to book in advance made it tough to fit into my life, and I knew I wasn’t alone in this struggle.

As a lash artist myself, I saw the same challenge with my clients—our schedules rarely aligned, leaving them frustrated and me wishing I could provide a more flexible solution. That’s when I discovered cluster lashes for the first time. I instantly knew this was the answer for all of us who can’t always make it to our lash appointments.

With cluster lashes, I found a way to achieve the same glamorous, voluminous look that lash extensions offer, but without the time commitment. I knew this was something I had to share, and that’s how itlash diy was born.

At itlash , we’re all about making beauty more accessible and convenient. Our cluster lashes offer flexibility, ease, and the ability to get salon-worthy results at home—whether you’re a busy mom like me or simply someone who values their time. itlash is here to empower you to look and feel your best, no matter how packed your schedule may be.